MAU [Talk]

Ep. 005 Josh Lu: Mobile Gaming Launch Strategies

Josh Lu / Blizzard Entertainment Season 1 Episode 5
Audio Player
00:00
00:00 | 25:22

This episode of MAU [Talk]  features a conversation with Josh Lu, Vice President, Commercial Leader at Blizzard Entertainment. Josh shares some insights as to which channels will generate success in your mobile gaming launch strategies. Listen in to see how his background in growth product management attributes to these successes.