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MAU [Talk]
New Podcast from MAU Vegas – conversations with leaders in the mobile app marketing space. Join us as Adam Lovallo chats with top app product managers and representatives from leading brands about their growth, retention, and monetization strategies plus how they've adapted during this uncertain time and more.
Episodes
17 episodes
Ep. 016 Chloé Gingrich
Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”. The influx of new gamers that started playing during the pandemic has had a s...
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Season 1
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Episode 16
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25:53
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Ep. 015 Eric Seufert
In this episode, Adam chats with MAU Vegas Alumni, Eric Seufert of Mobile Dev Memo, for a well-rounded discussion regarding the future of advertising measurement.
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Season 1
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Episode 15
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33:56
Ep. 014 Kate Palmer
In this episode, Adam talks with Kate Palmer, Director of Growth at Stash to discuss iOS14 challenges, fraud implications, as well as her thoughts and approaches to measurement.
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Season 1
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Episode 14
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30:29
Ep. 013 Gessica Bicego
Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes wi...
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Season 1
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Episode 13
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35:33
Ep. 012 Gina Gotthilf
Hear from Gina Gotthilf, co-founder of Latitud, a network supporting tech entrepreneurs in Latin America. Adam and Gina discuss esoteric mobile growth topics as well as some of her greatest achievements from her previous roles at Duolingo, Tumb...
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Season 1
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Episode 12
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31:29
Ep. 011 Jenny Taran
Adam chats with Jenny Taran, head of growth for Call of Duty mobile at Activision about high-level-based implications that affect performance marketing channels in the international sector. To connect with Jenny directly, you can reach ...
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Season 1
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Episode 11
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25:24
Ep. 010 George Natsvlishvili
George Natsvlishvili, Growth Product Owner at Lingokids, sits down with Adam to discuss monetization strategies as well as thoughts on how mobile app ratings impact ASO. To connect with George directly, catch him on his websi...
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Season 1
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Episode 10
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29:45
Ep. 009 Facebook Audience Network
Adam sat down with Noah Gorsky, Strategic Partner Manager at Facebook Audience Network, in late 2020, to discuss the company’s move to becoming a bidding-only ad network this year, what bidding means for publishers, and its significance today. ...
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Season 1
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Episode 9
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26:01
Ep. 008 Facebook Marketing Partners
Late last year in December 2020, Adam sat down with Liron Wand, Director Marketing Partnerships, North America, to discuss how strategic partnerships are helping commerce brands future-proof their businesses. To learn more about how strategic p...
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Season 1
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Episode 8
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40:00
Ep. 007 Adrian Sarasa - Paid Growth Opportunities
Adrian Sarasa, joined us in fall of 2020 for a convo on the paid growth opportunities his user acquisition team at letgo focused on and a candid chat around challenges they were facing. He’s currently the Head of User Acquisition at LI...
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Season 1
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Episode 7
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25:04
Ep. 006 Cem Kansu: Retention & Growth Tactics
In this episode, Cem Kansu, VP of Product at Duolingo, the world’s largest language learning platform with over 400 million users, chats with Adam about the tactics that have led to Duolingo’s ongoing success in user retention and growth. <...
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Season 1
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Episode 6
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31:13
Ep. 005 Josh Lu: Mobile Gaming Launch Strategies
This episode of MAU [Talk] features a conversation with Josh Lu, Vice President, Commercial Leader at Blizzard Entertainment. Josh shares some insights as to which channels will generate success in your mobile gaming launch strategies. Li...
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Season 1
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Episode 5
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25:22
Ep. 004 Andy Carvell
Andy Carvell, Partner & Co-Founder at Phiture, a mobile growth consultancy, dives into how Phiture helps to grow apps in order to solve each individual key growth challenge that they are facing. Andy brings a wealth of knowledge to consider...
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Season 1
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Episode 4
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37:20
Ep. 003 Adam Hadi: Mobile Influencer Campaigns
In this episode, Adam Hadi with Current, a mobile bank, joins us to talk about acquisition, mobile influencer campaigns from a marketing perspective and more. To connect with Adam directly, catch him on LinkedIn
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Season 1
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Episode 3
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39:42
Ep. 002 Ian Simons & Jack Dempsey Southerland III, Facebook eCommerce
In this episode, Ian Simons, Head of Industry for eCommerce at Facebook, and Jack Dempsey Southerland III, Manager of Client Measurement for eCommerce at Facebook discuss what advertisers – from the most sophisticated to those just getting star...
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Season 1
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Episode 2
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49:00