MAU [Talk]
New Podcast from MAU Vegas – conversations with leaders in the mobile app marketing space. Join us as Adam Lovallo chats with top app product managers and representatives from leading brands about their growth, retention, and monetization strategies plus how they've adapted during this uncertain time and more.
MAU [Talk]
Ep. 013 Gessica Bicego
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Mobile Apps Unlocked
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Season 1
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Episode 13
Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes will present for acquisition and growth at scale. Gessica shares an inside look at how her team is testing different marketing channels and what her gut is telling her about these new acquisition strategies.